SocialMediaAZ
Greg Chapman
President of Sitewire
Greg Chapman is a seasoned veteran in the field of direct response marketing and merchandising. He is also the President of Sitewire, an evolutionary marketing agency that leverages emerging media to accelerate reaching measurable results. His career spans more than 30 years of experience in marketing products and services with companies ranging from startups, to $50 billion Fortune 50 retailers. With Greg at the helm, Sitewire recently enjoyed the most productive quarter in the company’s 11-year history, despite the down economy.
Prior to joining Sitewire, Greg served as Divisional Vice President at Sears where he lead the direct mail and catalog business in moving from a traditional model to an integrated, multichannel model. He has also held senior merchant roles at The Sharper Image and Value Vision (now Shop NBC). As VP of Merchandising, he was a member of the initial executive team that launched the first SkyMall catalog and subsequently lead several strategic initiatives for the In–Flight cataloger including an expansive growth of their online product assortment.
Arnie Kuenn
President of Vertical Measures
Arnie Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. In 1993 he successfully launched a technology and distance education company. The company grew to more than 90 employees in five different states. His commitment to quality earned him a several local and national awards.
In 1999, he founded MediaChoice, an Internet startup which received a patent for its personalization technology. The firm’s clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005.
Mr. Kuenn has served on the board of directors for the Arizona Internet & Software Association, was a member of the Microsoft Advisory Committee, was honored as a nominee for the Phoenix Chamber of Commerce Small Business Owner of the Year award, and served on the 2008 Arizona Super Bowl Marketing Committee. Arnie is the founder and president of the Arizona Interactive Marketing Association (AZIMA) and has presented at SMX Advanced, AMA Phoenix, Pubcon and many online webinars.
Connect with him today: LinkedIn | Twitter | Google Profile
Jason Baer
Social Media Strategy Consultant
Jason Baer is a forest-dwelling restaurant critic with a passion for Tequila and all things social media. As President of Convince & Convert, Jason consults with corporations and public relations firms, helping them harness the awesome power of social media strategy. He spreads his "think social media tools last, not first" message through numerous conference speaking gigs, his Convince & Convert blog, and social media training seminars. Jason spent 15 years running digital marketing agencies (including Mighty Interactive and azfamily.com) and has consulted for more than 700 companies - and 25 of the Fortune 1000. He's also the Director of Strategy & Ideas for Tempe agency Off Madison Ave.
He's @jaybaer on Twitter.
Noah Plumb
Social Media Manager
GoDaddy.com
After representing Scottsdale-based Go Daddy in communications, technical writing and public relations, Noah now oversees the company's social media initiatives. And they picked the right man for the job, as Noah's license plate, "TWITTER" attests. Whether he's coordinating a company effort or connecting on his own, Noah constantly strives to find new and innovative ways to communicate.
A Phoenix native, Noah remembers the days of Wallace & Ladmo and the *real* Cine Capri, and has seen the Valley grow from a small community to a digitally connected one.
Malcolm Atherton
Business Wire
Malcolm Atherton joined Business Wire in August 2004 as an account executive and is responsible for Arizona, New Mexico, and Utah sales & account support. He also regularly moderates Business Wire educational webinars on social media, multimedia, and release optimization, has been a speaker and moderator for numerous events throughout the southwest, and represents the company at trade shows and events.
Business Wire is locally affiliated with the PRSA's Phoenix chapter, the Arizona Hotel and Lodging Association, the Arizona Technology Council, the Phoenix Business Marketing Association, and AZBIO.
He is married to real estate agent wife Erin and shares space with two loving hounds (Casey & Pi)
Alon Waisman
Social Media Specialist
GoDaddy.com
Raised on the mean streets of suburban New Hampshire, Alon can’t help but keep it real, all day, every day. So real, in fact, that you can see him in a couple documentary films (10 MPH and An Evening with Kevin Smith) or hear him host the weekly AM radio show and podcast, ChatterBox Video Game Radio.
Park Howell
President of Park&Co.
I was one of seven kids. To survive, I had to tell better stories. Want to see what I mean? Google: "I'll raise you a rabbit."
I turned out to be OK enough at storytelling that I've created a decent career at it. One, BTW, that now spans 25 years. I am president of Park&Co, a sustainable marketing firm. One of the specialties of our decade-and-half-old agency is sustainability. No, it's not just about telling the "Green" story. It's about creating a brand vision that benefits a triple bottom line: People, Planet and Profit. You can explore examples of our philosophy as told through clients like, Adelante Healthcare, the Water - Use It Wisely conservation campaign, Goodwill of Central Arizona, Global Water and Resolution Copper.
We believe that online social media is a tactic, not an end all. "Marketing integration and where you tell your story is as important as how you tell it." That's our story. What's yours? Let me know at any one of these places:
Email | Twitter | Facebook | LinkedIn | Personal Blog
C. Edward Brice
SVP Worldwide Marketing
Lumension
C. Edward Brice serves as Senior Vice President of Worldwide Marketing at Lumension. In this role, Brice is responsible for leading the Company’s strategic global marketing efforts; including branding, demand generation, solution marketing, partner marketing, installed base marketing, online marketing, corporate communications social media and public relations. Brice is also an avid blogger and spokesperson for Lumension, providing insight into the latest marketing and security trends.
A seasoned industry veteran, Brice has more than 18 years of global marketing experience. Prior to joining Lumension, he served as group vice president of global marketing at software maker SAP AG (NYSE: SAP), the world’s largest business to business applications software provider. There, he was responsible for defining and executing demand generation marketing programs across Europe, the Americas and Asia Pacific.
Learn more about C. Edward Brice via: Twitter | Blog | LinkedIn
Laurie Buczek
Social Computing Program Manager
Intel Corporation
Laurie Buczek is the Social Computing Program Manager for Intel Corporation. She is responsible for the major enterprise wide strategy & initiative to implement social computing internally for employees to connect & collaborate. Prior to her current role, Laurie blazed a new trail for online marketing efforts by helping to launch & manage the first external social media community for Intel. Laurie’s work has been published and showcased across the industry. She is also a member of the 2.0 Adoption Council.
In addition to the expertise within the social media space, Laurie has almost 18 years of experience in high technology including marketing, consulting and sales. In her life before Intel, Laurie worked for Forrester Research and Gateway, Inc. She is also passionately involved within the Phoenix community and has held numerous non-profit leadership roles.
Connect with Laurie: Twitter | LinkedIN | Personal Blog | Intel Blog | Email
Mike Corak
Director of Strategy & Interactive Services
Off Madison Avenue
Mike Corak, a 12 year veteran of the interactive industry, is the Director of Strategy and Interactive Services at Off Madison Ave. Mike enjoys compiling and diving into audience research and data, and developing and executing marketing programs that produce meaningful results.
Besides a love for all things digital, Mike enjoys expanding client and agency business alike through smart, creative, and resourceful planning and collaboration. Just prior to joining Off Madison Ave, Mike was employed as Senior Strategic Planner with iCrossing where he was responsible for designing and implementing effective interactive programs for the agency's largest clients. Mike's experience includes strategic program development and execution for Walt Disney Parks and Resorts, Coca-Cola, FedEx, Fujitsu, Nike, and ConAgra Foods among many others.
Beyond his day-to-day, Mike participates in a wide variety of industry groups including serving as a founding member and EVP for AZIMA (www.joinazima.org), and actively blogs and speaks on related topics. You can follow and contact Mike through these resources:
mikec@offmadisonave.com | LinkedIn | Twitter | Blogs: offmadisonave.com - digitalmarketingstrategy.com
Jeff Moriarty
Enterprise Social Media Expert
Jeff Moriarty has worked the spectrum from running his own software company, to assessing information security issues, to performing improv comedy, to managing social media communities for a Fortune 100 company. Jeff helped develop and implement the internal Social Media strategy for Intel employees, and worked as the Community Manager for the external developer site supporting Intel's mobile products. He is extremely active in the Phoenix social media community, chairs the Phoenix Social Media Club, and is one of the founders of Ignite Phoenix, and ImprovAZ, His versatile background and practical enterprise experience gives him a unique perspective on the social media challenges facing everyone from individuals to large businesses. Jeff is currently the Director of Social Media for Sitewire in Tempe.
Email | LinkedIn | Twitter | Blog
Scott McAndrew
Director of Strategy
Terralever
As Director of Strategy and Creative, Scott’s years of experience working with some of top brands across industries shows—he’s super-passionate about digital marketing and his incredible depth of knowledge proves it. Scott’s 14-year career encompasses the fundamentals of design, marketing and technology. He and his team oversee all upfront strategy and ongoing online marketing for clients delivering killer results through both time-tested and innovative solutions. Prior to joining Terralever, Scott held senior positions at interactive and marketing companies both public and private, and ran a company of his own.
Kathy Sacks
Marketing & PR Expert
Sacks PR
A former journalist, veteran communications pro and proven entrepreneur, Kathy Sacks is recognized as an experienced marketer with a uniquely hard-driving, aggressive approach to helping clients open new markets and boost market share. She consults with technology companies helping them to better crystallize their messages, navigate marketing and build powerful public relations—from company launches or geographical expansion to lead generation programs and brand makeovers. She leverages traditional and social media to spread content in a meaningful way.
Her marketing career spans over 15 years, having served on all sides of the marketing, journalism and PR desk. Before starting her firm, Kathy served as the VP of Marketing and Communications for the Arizona Technology Council, Arizona's largest technology association. There she helped build the Technology Council brand into an effective powerhouse and launched TechConnect magazine--Arizona's first and only magazine of science and technology. Prior to that, Kathy served as Co-owner and Editor-in-Chief for bizAZ magazine, one of the leading business magazines in Arizona. Under her leadership, bizAZ grew to become one of the most reputable and talked-about publications in the state, selling it to publishing giant, Gannett Co., Inc. in 2005. She also helped launch bizSanDiego, a print and online business magazine dedicated to uncovering news and people in the San Diego area. Kathy’s a New Jersey native who’s proudly called Phoenix her home since 1995. Kathy no longer has big, feathered hair or acid-washed jeans, but she still longs for the Jersey Shore from time to time. She’s @kathysacks on Twitter and can be found at www.kathysacks.com.
Kevin Gawthrope
Senior Manager of Web Services/Digital Marketing
Isagenix International, LLC
Kevin brings over 15 years of online marketing and design experience to Isagenix and the larger Phoenix marketing & design community.
Originally from Boston, he has worked for industry-leading interactive agencies such as DIGITAS and Cramer-Krasselt, where he managed the online brands for over a dozen Fortune 500 clients, including IBM, FedEx, AT&T, Kraft, MGM, and Disney.
Kevin has also led the in-house interactive departments and redesigned the corporate Web sites for Staples and US Airways.
In his 2+ years with Isagenix, Kevin and his skilled team have launched an award-winning redesign of Isagenix.com, along with the design of the new user-experience of their associate back office application. In addition, and through the partnership with the in-house Legal team, Kevin launched Isagenix’s social media strategy this past summer to amazing acceptance and success – and is now analyzing how the Isagenix community around social media is directly impacting acquisition and retention goals for the company.
With the advent of new policies & procedures that ensure a solid Internet marketing strategy for Isagenix Associates, Kevin has identified the intersection of social networking and network marketing – but also how the right combinations of content and tactics can benefit other vertical markets. Kevin wants to share these same concepts to retailers, entrepreneurs, franchise and small business owners in any profession looking to grow their community of brand evangelists and grow their individual businesses using these social media tools.
Kevin has two Bachelor of Fine Arts degrees from the University of Massachusetts in Graphic Design and in Photography/Electronic Imaging. He lives in Mesa, AZ with his wife Jennifer and 3-year old daughter.
Connect with him at Facebook | LinkedIn | Twitter | BLOG | FormSpring
Sheila Kloefkorn
Founder and President
KEO Marketing
Sheila Kloefkorn is Founder and President of KEO Marketing, a Phoenix based online marketing agency. As President, Sheila is responsible for developing comprehensive online solutions for businesses of all sizes across the United States, and more than 100 countries around the world. Some of the companies that Sheila has provided online strategy for include: General Motors, FedEx, Bank of America, Profiles International, Esselte Corporation, and many more.
Prior to founding KEO Marketing in 2000, she was Vice President of a New York based agency, which helped Fortune 1000 clients achieve success through all forms of marketing. Sheila has also held senior positions with iCrossing, a leading search and digital marketing agency, served as President of the Phoenix Chapter of the American Marketing Association and was the founding Co-Chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ).
Learn more about Sheila or contact her via:
LinkedIn | Twitter | KEOMarketing.com | KEO Marketing Blog
Dave Bagchi
Integration Marketing Manager
Henkel - Brand RightGuard
Dave Bagchi brings 12 years of integrated marketing planning experience on both local and multinational brands. Dave's team at Starcom developed influencer-driven connection strategies that achieved six-month awareness and trial levels for the launch of P&G's Tide To Go within 30 days. The work was rewarded with P&G's 2005 Global Integrated Marketing Plan of the Year. Most recently, Dave is supporting a cross-functional team at Henkel making brand Right Guard relevant with a teenage-male audience. Dave has earned a Consumer Digital SME role to guide Henkel globally in the digital and social media consumer landscape.
Joseph Manna
Community Manager
Infusionsoft
Joseph Manna began his social media career at AOL as a program manager for AOL’s online community in 2006. During his tenure at AOL, he directly helped to manage and grow several engaging online communities, operating and trained staff to respond illicit content, and regularly published blog content regarding the company’s social media activities. After his tenure with AOL, he moved to Gilbert, Arizona to serve as Community Manager for Infusionsoft, the leader in email marketing 2.0 for small business. He has helped the company leverage and learn from social media by launching internal social media programs for execs and employees, company blogging, listening to and addressing consumer inquiries and advocating for small businesses across the web.
His experience within social media was learned through practical experience, applying his straightforward and results-oriented approach to building community on the web. He’s an iPhone lover, enjoys helping others, and is a master at first-person shooters.
eMail | Twitter| Facebook | LinkedIn | Blog | Google Profile
Evo Terra
Digital Business Strategist
Evo Terra is the co-founder of Podiobooks.com and the co-author of Podcasting for Dummies and Expert Podcasting Practices for Dummies. Evo has a rich history of experiences. Over the years, he's been a nationally syndicated radio show host, in charge of $30M in advertising dollars, directed a $250M ecommerce program, author, editor, consultant, coach and mentor. He tends to "live online", so a quick search on Google will reveal his current obsessions.
He understands that "doing business online" requires a well-established online presence. A first-class website is important, but it doesn't end there. As a consultant, he helps entities connect with customers in our growing digital world.
He has recently launched a new site to showcase his digital business strategies.
Amanda Vega
CEO of Amanda Vega Consulting
Amanda Vega began her career at AOL as a chat moderator 17 years ago. During her tenure at AOL she directly helped to develop and rollout Instant Messenger and Love@AOL (now Match.com’s technology.) Amanda has an MBA from Columbia University and has also completed PhD work at the Wharton School of Business. After selling her second firm to Ogilvy and Mather in 1999, she moved to New York City and opened Amanda Vega Consulting who’s team of over 120 work directly with agencies and clients directly to help them optimize and integrate the ongoing stream of new technology and marketing options growing in the online space while also more effectively integrating those into their traditional programs.
Amanda is a published author of “PR in a Jar” and contributor to the best selling book “The Social Media Bible, and frequent industry expert speaker at such conference as Search Engine Strategies, The White House’s Council for Technology, and Ad:Tech. She is a board member for many local and national non-profits and professional organizations. She was one of the first bloggers on the Internet and helped shape many of the “social media” tools we have today – well before they had a name. She’s a pink Porsche owner, Pug lover, and cupcake connoisseur.
Tiffany Winman
Social Media Strategist
IBM
Tiffany Winman is a social media strategist at IBM and is responsible for the business transformation required across communications, marketing, sales, product development, and support to enable client engagement and community building via new media. She has several graduate degrees and over 15 years experience in communications, design and multimedia theory. Combined, she taught Web design, communications, and English at Rensselaer Polytechnic Institute and Arizona State for ten years and worked with inner city youth to design Web sites for new businesses to grow the community.
Fred von Graf
Social Media Architect
Web3Mavens, LLC.
Fred is a principle driven person, with diverse interests in business, communications and technology. He melds his executive, people and project management background with 15 years of enterprise technology experience and a passion for social media to deliver real and attainable actions and strategies for businesses, organizations and individuals to use in engaging their communities and building stronger relationships.
Fred founded SocialMediaAZ.org, the driving force behind the premier Social Media for Business event you are reading about now. He is active with several organizations including being on the board of the Business Marketing Association, and working with Project Management Professionals, Western Pyrotechnics Association and the Arizona Interactive Marketers Association.
Fred is also a managing partner with Web3Mavens, LLC. a company specializing in helping businesses use new technologies and media techniques to maximize returns.
Fred@SocialMediaAZ.org | LinkedIn | Twitter | FriendFeed | BLOG | Google Profile
Cindy Kim
Director of Corporate Communications
Lumension
Cindy Kim is a seasoned Strategic Corporate Communications Director at Lumension, overseeing strategy and implementation of social media, global public relations, analyst relations, investor relations, internal/external communications, and customer marketing. She specialty is in helping businesses elevate their company profile and brand, driving thought leadership by integrating social media, PR and Marketing for positive brand experience and greater share of voice within the market place. Kim is a journalist by trade turned PR/Corp Comm professional with more than 8 years of industry experience and in-depth knowledge of the technology space. Her combined passions for journalism, marketing and public relations inspired her to create her personal blog The Marketing Journalist. You can follow her on http://twitter.com/CindyKimPR or connect with her on LinkedIn. Kim holds a bachelor of arts degree from San Diego State University.
Linda Vandevrede
Public Relations Consultant & Author
Linda VandeVrede has been in high-tech public relations for more than 25 years, working for startups such as KnowledgeNet, iMemories and Sequencia, mid-size companies such as Viasoft, and large multinational corporations such as Honeywell and Data General. She has a proven track record of helping companies move from virtual unknowns to becoming securely established in the top market leader positions, integrating social media seamlessly with existing programs. Many of the strategies and concepts she uses to help increase brand awareness and reputation are described in her book, Press Releases Are Not a PR Strategy, which won the Arizona Book Publishing Association Glyph award in 2008 and tied for silver with Geoff Livingston/Brian Solis’ Now is Gone in the 2008 national Axiom business book awards. She’s @LindaVandeVrede on twitter, and blogs for www.valleyprblog.com and www.lindavandevrede.com.
Chris Sietsema
Director of Interactive Marketing
Off Madison Avenue
Chris is s skilled marketing mind with an emphasis in online marketing. Has held leadership positions at two great agencies in Phoenix and an important role at a Fortune 500 company.
Currently serves as the Director of Interactive Marketing at Off Madison Ave / Mighty Interactive, a well respected agency in the Phoenix metropolitan area.
Passionate about generating great results for clients, meeting intelligent people, sharing knowledge and maintaining constant professional and personal growth.
Specialties include: Strategic marketing planning, email marketing, online advertising, web site usability, search marketing (SEO & PPC), affiliate marketing, social media, HTML development, photoshop design, web analytics, photography, technical and creative writing
Chris Hewitt
Director of Marketing Operations
Lumension | Network Security Software
Chris Hewitt is an Internet Marketing professional with more than 12 years experience in Internet strategy and Web Marketing. Currently the Senior Director of Marketing Operations for Lumension, Chris has leveraged his experience to successfully create and execute eCommerce, SEO, and social media strategies in large, medium, and small enterprises.
A marketing professional by education, Chris has been fortunate to be given the opportunity to manage and lead teams in diverse disciplines like Ecommerce, IS/IT, Product Management/Marketing, and Sales. As a result of those experiences, Chris has developed a broad, applied skill set which he uses to create operationally and organizationally integrated strategies. As part of his professional accomplishments, Chris is co-author of a business method patent in the area of Internet Marketing and was named Insight Enterprises's Employee of the Year in 2002.
Chris is a graduate of Arizona Statue University with a Bachelor of Science in Marketing as well as a Masters of Business Administration.
Blog: http://whatdoesmarketingreallydo.wordpress.com/
Twitter: http://www.twitter.com/chewitt
LinkedIn: http://www.linkedin.com/in/chewitt
Charlene Kingston
Information Strategist, Writer & Speaker
Charlene Kingston is a writer and speaker with more than 25 years experience providing practical solutions for businesses from start-ups to Fortune 100 companies across the United States and the world. As the creative force behind the Social Media DIY Workshop, she combines her talents and 15 years experience running a small business in the Phoenix metro area to help other small business people learn about social media.
Email: Charlene@SocialMediaDIYWorkshop.com
Website: Social Media DIY Workshop
Twitter: @SocialMediaDIY
Twitter: @Kinchie (personal)
Facebook business page: Charlene Kingston
LinkedIn: Charlene Kingston